How to Take Charge of Your Physical Therapy Advertising Woes

Who says that putting up your own physical therapy clinic is a walk in the park? But then again, who says that it will never be a walk in the park? If you want to venture into any kind of business, you know how valuable advertising can be. Whether you are venturing in developing your own private clinic or trying to increase your clients, … [Read more...]

Killer Branding Tips for the Physical Therapist

People can go on and on about what branding is all about. Perhaps the best definition of what branding is comes from the Father of Advertising himself, David Ogilvy, who once said that a brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” Just think of … [Read more...]

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