Killer Branding Tips for the Physical Therapist

Killer Branding Tips for the Physical TherapistPeople can go on and on about what branding is all about. Perhaps the best definition of what branding is comes from the Father of Advertising himself, David Ogilvy, who once said that a brand is

“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”

Just think of the major companies and you know exactly what comes to mind once you mention them. That is the power of branding. It connects the company, or in this case, your service to the perception of the customer to your company. This leads us to the question of how should your company be identified in the area where it is located? How would you create that kind of identity in such a way that it becomes an effective marketing strategy? Most of the time, you need to update your branding. You don’t have to think about how this should be started. The groundwork is already laid for you in this article. Below are killer branding tips for the physical therapist to help jump start your clinic.

  • Know your mission

You need to start somewhere and that somewhere is in knowing what your mission statement is. By understanding and determining what encompasses your mission statement, it would be easier for you to put what should be in your logo, brand name and even your slogan. To make it much easier for you, why don’t you jot down at least ten values that you think your company and the staff should have. By knowing the values that you want to incorporate in your company, it would be easier to formulate your mission statement.

  • Share your values

Now that you have considered what your core values as well as your mission statement, it is time to share these to your staff. Your company and the values that it holds dear must be embodied by the people who work there. Remember, the people working in your physical therapy clinic are representing the brand your company carries. They need to provide the services according to the values the company has. The only way to do this is to orient the staff of the values and mission statement, including the company vision. By being keen on the values and how to integrate these values in the services your staff provide is only half of the story. You need the staff to adapt to these values in such a way that the services they provide are a reflection of the values the company has. This is an effective strategy to further establish brand recognition. In fact, by being very consistent in the services you provide would offer more advantages than any other kind of advertising.

  • Know what makes you unique and what your strong points are

There is no denying that physical therapy clinics are just about everywhere. It is possible that you may have a competitor nearby- and each of them is playing their strong points. Add the growing physical therapy knowledge of the clients and patients, thus, competition becomes stiffer. So instead of being a safe player, why don’t you show and tell people that you are a force to reckon with, that you are an expert. To be more specific about it, you need to know what you have that your competitors don’t and use that edge to push yourself further to the top. In addition to this, you should not forget about your strong points. Make these points even stronger. You should continually work to branding better. Branding is an on-going process.

  • Focus is vital

Don’t stretch yourself too thin. Remember that your company or brand sticks to the minds of your clients, you need to have consistency. If you are talking about a lot of things on different channels, people might get confused as to what you really want and who you really are. Instead, try to focus only on one thing and build it on several kinds of platforms. You want that message to be related to your brand. One way to evaluate whether you are on the right track is to ask for feedback. Know how the respondent patients or client feel about your brand and the benefits of visiting your clinic. Know if these benefits are soliciting positive reactions on potential clients or patients. These reactions would actually connect your clinic to the emotions solicited. Remember that your goal is to create a positive connection in such a way that once they leave your clinic, they know that they are going to be better.

You just cannot stay stationary if you want your branding to be better. Take note, you need to improve and check the loopholes you might have in your strategy. What is your opinion on this?


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