How to Take Charge of Your Physical Therapy Advertising Woes

Who says that putting up your own physical therapy clinic is a walk in the park? But then again, who says that it will never be a walk in the park? If you want to venture into any kind of business, you know how valuable advertising can be. Whether you are venturing in developing your own private clinic or trying to increase your clients, … [Read more...]

Killer Branding Tips for the Physical Therapist

People can go on and on about what branding is all about. Perhaps the best definition of what branding is comes from the Father of Advertising himself, David Ogilvy, who once said that a brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” Just think of … [Read more...]

Compartmentalizing the Ethical Issues in Sports Medicine

Sports medicine seems to have a special problem that many in the health care section do not. It seems that sports medicine is something different. It is not placed in the usual patient-physical therapist setting. Rather, there is another ingredient to the recipe- the team. Because of this unique set-up, there are certain considerations as well as … [Read more...]

On Creating a Rapport with Physicians

Even if there is no stopping  the popularity of direct access among physical therapists, one just cannot deny that physical therapists are still going to need patient referrals from physicians. One just cannot do away with ideas and strategies on creating a rapport with physicians. Not yet. There was a time that physician referrals were largely … [Read more...]

Dry Needling for Beginners: What You Need to Know

No one can deny how valuable physical therapists are. The once delegated-only-to-pain-management health professionals are now treating various kinds of health-related ailments and conditions. But then again, the primary reason why people flock to physical therapists nowadays is for the management of their pain. Physical therapists are more than … [Read more...]

Understanding Clinical Reasoning Errors

An evidence-based physical therapy treatment is not a hit-and-miss kind of a thing. It is not either a trial-and-error process where the physical therapist gets to try a lot of processes and hope that even just one of them would work. Evidence-based therapy should be defined by clinical reasoning. However, many physical therapists, whether they … [Read more...]

Palliative Care and Physical Therapy

In the past, physical therapists were only relegated to treating and managing patients having difficulties caused by an injury or disease. The main purpose of such treatment was to make the mobility and function of that certain individual better or so that certain individual could function in the community where he or she was living as independent … [Read more...]

Social Media and Your Physical Therapy Practice

How do you market your profession online? You may have heard about the power of social media. How about trying get control about social media and your physical therapy practice? Facebook? Check. Twitter? Another check. LinkedIn? Check. Instagram? Do I have to? Foursquare? Is it necessary? The moment you blink, there is another social media in … [Read more...]

Physical Therapists and Alzheimer’s Disease: Helping Those with AD

One of the debilitating illnesses that the older population faces is Alzheimer’s disease. According to the statistics about one out of eight Baby Boomers are going to be affected by the disease in the country. As such, many Baby Boomers are investing on their health to be prepared for the worse, such as this condition. Physical therapists have … [Read more...]

Your Private Practice and Cash-Based Strategies to Use

The problem with outpatient physical therapy as a profession is that the number of patients does not come in steadily in numbers. If they do come in, most patients are referred by their physicians. This basically makes the physical therapist at the mercy of the physician in terms of the number of clients coming to the clinic for therapy. Add this … [Read more...]

You might also likeclose
Web Analytics